A new TV channel “Front” has appeared in Ukraine

The distribution company “Kontinent TV” is launching a new channel “Front”, which received registration at the National Council of Television and Radio Broadcasting on November 23.

Source: Co-owner of group of companies “Kontinent TV” and CEO of TV channel “Front” Andriy Medvyed in an interview for “Detector Media”.

A new TV channel “Front” has a scientific and educational format. The production of the content of the channel will be focused on interesting and primarily useful topics, which are vital to many people in the current war conditions. The militarization of Ukrainian society is now a reality, therefore, the demand for such content is growing significantly”, – says Andriy Medvyed.

CEO of TV channel “Front” Andriy Medvyed

The channel will focus on military topics, but it will not cover events from the combat zone. Among the planned projects – a series of programs about Western and domestic weapons, starting with small arms and ending with heavy missile weapons. Also about military conflicts and their role in history. It is also planned to pay attention to tactical medicine and psychological rehabilitation. A separate number of programs about tactical equipment and clothing will be created. There also will be programs with instructors that focus on tactical military training.

“Front” plans to produce its own programs.

“Our goal is to have 100 percent of our own product, as, for example, on the TV channel “Trofey”, Andriy Medvyed notes.

Regarding the sources of monetization and the commercial model, Medvyed noted that all TV channels of group of companies “Kontinent TV” (“Trofey”, “Terra”, “Nauka”, “Fauna”, “6 Sotok”) are monetized from the funds received from cable, OTT, IPTV, DTH networks and advertising integration in the form of product placement. 

TV channel “Front” will be monetized according to the same model.

Reference: “Kontinent TV” owns the TV channels “Trofey”, “Terra”, “Nauka”, “Fauna”, “6 Sotok”, “Front”. The company is also the exclusive distributor of thematic Ukrainian TV channels in Ukraine and abroad.