Brain drain in media and PR: one of Ukraine’s biggest challenges amid war, says expert
Source: Bukvy
The war in Ukraine has triggered a massive brain drain from the media and PR industries, posing one of the sector’s biggest challenges, according to media expert and executive of National Association of Media, Kateryna Myasnykova. The mobilization of employees in the sector, particularly technical personnel taking care of alert systems and transmitters, has led to a significant shortage of skilled workers.
At the same time, many communication professionals who left Ukraine at the start of the invasion have secured jobs in Western Europe, with little hope of their return anytime soon. This exodus is adding to the woes of the industry, as it continues to lose key talent crucial to its ongoing operations.
Adding to the strain, the advertising market has shrunk dramatically with media outlets relying heavily on ads for revenue among the hardest hit. The media crisis has already led to the closure of several online platforms and even major players in the television sector.
Myasnykova also stressed the critical need to preserve hyperlocal and local media, which serve as vital platforms addressing community issues. Their disappearance can leave a void, with few digital platforms left to cover local problems.
Amendments to Ukraine’s enforcement proceedings legislation, initiated by the Ministry of Justice of Ukraine, have entered into force. Among other measures, the reform provides for the automated lifting of attachments on bank accounts immediately after debts in enforcement proceedings have been fully settled. The main practical benefit for citizens is the complete elimination of the need to contact an enforcement officer in person and wait for paper decisions once the debt has been paid.
The 157th Separate Mechanized Brigade has received another batch of supplies as part of Rinat Akhmetov’s Steel Front military initiative. This time, the military received seven quad bikes and four mobile shower and bath units.
In my previous column, I wrote about social innovations in Ukraine. Those innovations are part of civic resilience and the democratization of security, which Europe is paying close attention to right now. The EU is trying to work out how to spread responsibility for its own security across society as a whole, rather than leaving it to institutions alone. It is looking for concrete ways to bring ordinary people into the work of defense and resistance.
Petro Poroshenko’s lawyers have appealed to the High Anti-Corruption Court demanding that NABU be obligated to register proceedings regarding the fact of exerting influence on the court and to recognize Petro Poroshenko as a victim in the case of the Deputy Head of the Office of the President, Iryna Mudra, due to her pressure on Supreme Court judges who were considering a lawsuit to overturn sanctions.
Internationally recognized brands and financial institutions should direct capital to Ukraine now, not waiting for the hostilities to end. This was emphasized by Rinat Akhmetov, president of FC Shakhtar, during a working visit to UEFA headquarters in Nyon, Switzerland, where he met with UEFA President Aleksander Čeferin.