McDonald’s Ukraine sees 82% profit surge amid global sales slump
Source: Forbes Ukraine
McDonald’s Ukraine has reported a remarkable 82% surge in profits for the first half of 2024, defying global trends, according to Forbes Ukraine report. The fast-food giant’s Ukrainian branch saw its revenue skyrocket by 44%, reaching 7.8 billion hryvnias. The company’s profit jumped to 874.8 million hryvnias from 479.8 million hryvnias over the same period last year.
In contrast to this booming performance, McDonald’s faced a significant downturn globally. For the first time in nearly four years, the company’s worldwide sales dipped, attributed to rising prices and prolonged boycotts amid the ongoing conflict in Gaza. Global revenue held steady at $6.5 billion, but net profit took a 12% hit, falling to $2 billion.
Meanwhile, McDonald’s has been active in expansion and renovation across Ukraine. The company recently closed a location near Kyiv’s Central Railway Station for a makeover while opening a new restaurant in Chernivtsi. With nearly 100 restaurants now operating across the country, McDonald’s Ukraine is clearly bucking the global trend.
In 2025, the deadliest year yet for civilians, Ukraine’s three largest charitable foundations raised a record 105.9 billion hryvnias. It is more than the years 2022–2024 combined. According to the UN, humanitarian aid in Ukraine was delivered by more than 450 organisations, reaching five million people over the course of the year. Civic foundations hold licences to purchase lethal weapons, which is a function states have monopolised for centuries. These record sums were underwritten by international government grants, which means foreign states now channel billions directly through Ukrainian civic funds, bypassing inter-state channels. It is hard to imagine a stronger institutional trust in civil society.
During the GLOBSEC Defence Forum 2026 in Prague, representatives of “Steel Front”, an initiative by Rinat Akhmetov, discussed with NATO delegations, military officials, and representatives of the European defense industry the lessons learned from Russia’s full-scale war against Ukraine.
After the start of the full-scale invasion in February 2022, Ukraine witnessed an unprecedented wave of private support for the army. Citizens, big businesses, charitable foundations, and international philanthropists began financing the country’s defense alongside state assistance provided by international partners. Estimates of total private contributions range from tens to hundreds of billions of hryvnias. However, determining the exact amount remains difficult. In many cases, companies combine military aid, humanitarian programs, tax payments, social spending, and employee support in their reporting.
Rinat Akhmetov’s military initiative, “Steel Front”, has delivered a batch of drones worth UAH 214 million to the 1st “Azov” Corps of the National Guard of Ukraine. This shipment is part of the Metinvest Group’s ongoing support for the unit in 2025.
On October 6, the Administrative Cassation Court within the Supreme Court of Ukraine continued hearing case No. 990/80/25, in which the fifth President and leader of the party “European Solidarity”, Petro Poroshenko, seeks to have Presidential Decree No. 81/2025 from February 12, 2025 — enacting sanctions by the decision of the National Security and Defense Council (NSDC) — declared illegal and annulled. The plaintiff claims the document was falsified and that the sanctions are a tool of political persecution of the opposition, contrary to international norms. Government representatives deny the allegations and insist their actions were lawful. Journalists of Bukvy were present at the hearing.