McDonald’s Ukraine sees 82% profit surge amid global sales slump
Source: Forbes Ukraine
McDonald’s Ukraine has reported a remarkable 82% surge in profits for the first half of 2024, defying global trends, according to Forbes Ukraine report. The fast-food giant’s Ukrainian branch saw its revenue skyrocket by 44%, reaching 7.8 billion hryvnias. The company’s profit jumped to 874.8 million hryvnias from 479.8 million hryvnias over the same period last year.
In contrast to this booming performance, McDonald’s faced a significant downturn globally. For the first time in nearly four years, the company’s worldwide sales dipped, attributed to rising prices and prolonged boycotts amid the ongoing conflict in Gaza. Global revenue held steady at $6.5 billion, but net profit took a 12% hit, falling to $2 billion.
Meanwhile, McDonald’s has been active in expansion and renovation across Ukraine. The company recently closed a location near Kyiv’s Central Railway Station for a makeover while opening a new restaurant in Chernivtsi. With nearly 100 restaurants now operating across the country, McDonald’s Ukraine is clearly bucking the global trend.
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